Sunday, August 12, 2012

The Classic Word Processor

Can you guess to which community this classic word processor was marketed to? Hint: They like black hats.

No its not Haredim. This is an ad for the Amish  - "Plain People". This is how the blog "Amish Internet Blog" explains the marketing:

The flyer’s creator knew his audience. Unlike ads for the new Apple product of the moment, this downplays the computer’s tech touting it as “just a workhorse for your business.” It would provide “unequaled safety” because it had “no modem, no phone port or Internet connection, no outside programs, no sound, no pictures, no games or gimmicks.”

Hmm...when its descibed that way, he really could have sold it to the "other black hats".

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