Wednesday, September 21, 2011

Israel Seems Determined To Offend Diaspora Jews

This is an official video from Israel's immigration (Klita) ministry, aimed at encouraging Israelis abroad to come back to Israel. The video shows a grandfather asking his granddaughter (who lives abroad) if she knows what "Hag" (festival) it is - and instead of answering Hanukkah she answers Christmas.

Is Israel really claiming that all those who live abroad are destined to not know the difference between Hanukkah and Christmas? One can't help but wonder if this video was intended to offend all the diaspora communities - especially those who spend a fortune on Jewish education that is probably at a much higher level then a non religious (and some religious) school in Israel.

I expect a somewhat smarter campaign from Israel - one that is not offensive, and that does not sink to silly stereotypes.

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